Departer is a leading German Executive Search firm with over 20 years of experience in global leadership recruitment. We specialize in placing executives in medium-sized enterprises and private equity portfolio firms across DACH, MEAI, ASIA, and ANZ regions. With a deep understanding of the DACH economy, we facilitate successful placements within global management teams across corporate headquarters and entities abroad.

Our German client, a well-established industrial company, is launching a new, dynamic business venture in the UAE with a start-up spirit. Under a new brand focused on digital and service-driven solutions, the goal is to enhance efficiency, transparency, and sustainability for highly sophisticated clients with complex business models in market segments such as construction and infrastructure, operations and facility management, manufacturing as well as vertical multiples, which comprises projects in AI and vertical farming amongst others. We are looking for hands-on, forward-thinking professionals eager to build, shape, and drive something new from the ground up. 

To support this growth, we are looking for an experienced and hands-on Product Marketing Manager (m/f/d) to drive impactful product communication, go-to-market strategies, and value-based marketing initiatives. As Product Marketing Manager, you will be the key interface between Product Management, Sales, and Marketing. You will own the messaging, positioning, and promotional strategy of selected product lines within the building materials portfolio. 

Your duties and responsibilities will include:

• Define and execute the end-to-end product marketing strategy across regions and channels
• Shape compelling product stories that resonate with professional audiences from technical users to large-scale project executives 
• Lead product launches from concept to execution, ensuring clear differentiation in competitive markets
• Collaborate closely with Product Management, Sales and Business Development to align product vision and commercial goals
• Create tailored value propositions and strategic messaging frameworks for various target segments
• Develop impactful marketing assets (technical brochures, presentations, videos, web content, sales enablement tools)
• Conduct in-depth market, customer, and competitor analysis to guide positioning and roadmap decisions
• Enable commercial teams through training, toolkits, and product-focused sales materials
• Act as the voice of the customer within the business, translating insights into actionable strategies

To be successful in this role you should have the following skills and experiences:

• You hold a degree in Marketing, Business, Engineering, or a related field
• 8+ years of experience in product marketing, ideally within building materials, construction tech, or industrial B2B sectors
• Proven track record of launching and scaling technical products across international markets
• Strong storytelling skills combined with technical curiosity and commercial acumen
• Confident working in fast-paced, cross-functional environments with a high degree of autonomy
• Excellent communication skills in English - both written and verbal
• Proficiency in SAP (or similar ERP systems) as an added value
• You are highly organized, resilient under pressure, and excel at prioritizing in a fast-moving, hands-on setup